Visual Impact: The Crucial Role of Accurate Images in the Digital Landscape
Why Accurate Images Matter for the Digital World?
'Is a photo worth more than 1000 words?' My answer was 'yes, if it's the right images'
Nowadays, people concentrate on the information they encounter for less than 4 seconds at most. Therefore, it is easier for human beings to interpret an image than to understand the words.
A large part of our brain is successful at capturing visual information and is able to make sense of it unbelievably fast. The human brain realizes information that it has seen or known beforehand in just 100 milliseconds. For this reason, creating way-based strategies for communicating. We call the Thousand New Worlds the Visual World.
Create Images That Capture Customers' Attention
The Digital World has enough information and is quite crowded. That's why you need to get the attention of your followers very quickly. You have to come across at the right time with few words and the right image.
The Human Brain examines whether there is any data that interests it in the information it encounters. It decides everything from visual colors, what you write to visual content in less than 4 seconds. It decides the question "do I need this" in just 4 seconds. For example, you shouldn't share a family photo with a married child to a high school student. In fact, at the beginning of the road, you need to know your customer base well. We will cover that subject in another article.
Necessary Information for an Effective Visual
You can easily decide on the photos that can attract the attention of your followers or customers. Especially on social media, you should make messages or shares similar to the images that receive the most interaction. You can take advantage of stock photos, successful banners, infographics and memes.
You may need to change the general content of your page or account from time to time, because your followers will move away from the 'it's always the same thing' discourse. You seem to remember your customers' question, 'what's new?', right?
In addition, if you are not using a personal account or interacting with your followers individually, if you are an institution that provides services or products, stay away from 'selfie' shots. In the eyes of the customer, there may be fluctuations between sincerity and corporate line.
Images Contain More Memorable Information
Studies show that people only remember 10% of information they heard 72 hours ago. However, he can remember 65% of an image he saw 3 days ago. In fact, you can change your customer outreach methods with just this information. The success of visual-based applications or digital platforms has been evident for the last 20 years. Unless traditional strategies change shape, they are close to extinction.
Have a Stable Brand Identity on Similar Digital Platforms
The most important point of choosing a stable path on digital platforms is to be loyal to your corporate identity. Establish a relationship between the images customers or followers see on Facebook and what they come across on Pinterest. You should not create the same content for every platform. Knowing the differences between Instagram and Tumblr, you should create strategies. However, the colors and information of your institution should be the same at every point so that your followers can identify you.
While creating visual content on Digital Platforms, it may be necessary to add your own comments apart from the information listed above. The most accurate strategies to reach the result will be hidden in the details that make you you. Hope your sales increase.
