Demystifying Micro Export: A Guide to Small-Scale Global Ventures

Micro export is the name given to paid exports with ETGB (Electronic Trade Customs Declaration) up to 300kg and 15000 € limit.

Today, many brands are still in their infancy in micro export. They don't have enough information about how this can be done. In the consultancy we provide, we say, "You must think globally, you can market and sell your products to every part of the world". When they ask how, we explain the strategy.

Be visible

The first step to being visible today starts with having a website. With this website, potential customers will be able to reach you, get to know your products and you. Every business without a website is starting to lose. They are ahead of your competitors and meet all the demands of the customers and earn more profits. As a result, you can start the first step by setting up a website.

Make sure to market

You seem to be saying, "There is a product, there is a website, the team is good, the operation is ok, so why is there no sales?" In order to sell, you have to do marketing. You should use modern and traditional marketing methods regardless. Unless you're marketing, no one will know about you.

Work with a good cargo company

Most importantly, you need to work with the best cargo companies in the world when doing Micro Export. These; There may be global companies such as UPS, DHL, FEDEX, or boutique companies that specialize only in micro-export transportation. The decision is yours. Of course, you should pay attention to the operation capabilities and transportation costs.

Are your products preferred in Global?

You have a Men's Ready-to-Wear brand. You want to export. You want to sell goods to America. Will the products you produce be suitable for people from different countries living in America with very different body distributions? You need to produce and sell products suitable for your target geography. If not, it will be very difficult for you to succeed.